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Episode 017 Building a Brand… What’s Working Today In Digital Marketing…with Gabi Jaffee living her dream, on the road in her van with her dog “wrecks”…

The Rodeo Wrecks Story

5 years ago, I was taking pictures at several bar bull ridings in Arizona while pursuing my Journalism degree at ASU for extra money when I had a crazy idea. Everyone loved to see the wreck pictures I took, but nobody ever bought them.

​That night, I started a Bull Riding Wrecks Instagram page, which later turned into Rodeo Wrecks. What began as a page to showcase my own photography has since grown to a following of more than 270,000 people.

​Wrecks are sent in from all over the world and include all the events in rodeo. I drew the logo myself and have developed the #WreckedGear clothing line as a way to #RepTheBrand.

​Thanks for being a part of the #RodeoWrecksNation and Keep On Wreckin’!

​All our love and gratitude,

Gabi & Wrecks


Show Music: “The Ropin Pen” (Live) by: Trent Willmon

About the author, Dan

Dan Hillenbrand is the founder and host of the award winning Modern Cowboy Podcast... Cowboy, Entrepreneur, Chiropractor, Builder, Firearms Instructor & Hemochromatosis Survivor.

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