Dr. Dan Hillenbrand, Founder of the Modern Cowboy Brand / Performance Nutrition and Host of the "Modern Cowboy” Podcast, launched the company in 2018 as a lifestyle brand for “The Cowboy In All Of Us” from the punchiest ranch & rodeo Cowboy’s to those who live in the city.

Dan’s career spans more than three decades; early on, he was a personal trainer and a practicing Chiropractor treating patients with musculoskeletal injuries and providing health, nutrition & fitness consulting. Overcoming his struggle with “Hemochromatosis” (a genetic disorder), his personal challenges motivated him to dedicate his talents to help others maintain optimal health while embodying the cowboy lifestyle from which the Modern Cowboy Brand was born.

The Modern Cowboy Brand & Performance Nutrition line includes: The Cowboy WHEY Protein & other products as well as a lifestyle apparel line of caps, tee’s & hoodies. The podcast explores everything “Cowboy,” including  movies, ranching, music, rodeo, folklore, business, health, fitness and fashion providing inspiration, motivation, education & entertainment.

"For The Cowboy In All Of Us"